Mastercard Priceless
Selected seven football fans online to play alongside football legend Luis Figo in this record-breaking zero-gravity match.
The stunt involved creating a specially engineered field abode an A310 aircraft which flew over a span of 16 parabolas at over 20,000 ft above sea level. The project got recognition with 107 million impressions across the world and a gross reach of 6.6 billion. Oh, and also a pretty epic world record for the highest altitude match ever.
Agency FP7/DXB – McCann Worldgroup
Campaign The Out-Of-This-World
Client @Mastercard
Produced/ postproduced by Abis Studio
CLIENT
Mastercard